Purpose 50 inspired by Amouage Purpose 50

Inspired by the profound, vertical depth of a desert sunrise, Purpose 50 is a transformative composition of cold spices and grounding woods. It is a fragrance that balances the sharp clarity of the mind with the deep, resonant strength of the earth. This scent is an olfactory journey for those who seek intention, character, and a sophisticated, avant-garde presence.

Top Notes: Pimento Berry, Pink Pepper, Frankincense, and Bergamot
Heart Notes: Papyrus, Sandalwood, Rose, and Vetiver
Base Notes: Akigalawood, Mystical Suede, Mystikal, and Saffron

Longevity & Sillage Exceptional “Extrait-level” longevity. The sillage is architectural—creating a structured, smoky, and woody trail that commands attention without being overwhelming.

Ideal Occasions: Formal evening events, cold-weather gatherings, or moments of personal reflection where you want to project a sense of grounded authority.

Packaging: Housed in our signature Aswad architectural glass flacon, crowned with a weighted gold cap and encased in a premium smoke-grey and gold-foil embossed box.